Welcome Email Automations

Every time we at Castiron have asked artisans where they need the most help for their business “Marketing” is always at the top of this list. The other thing we hear all the time is that people got into business to make and sell their amazing products – Not so much the other stuff that comes with running a business!

Which is why we created the Welcome Automations: A series of three welcoming emails automatically sent over a week to new subscribers. These will include a coupon (if applicable), encourage them to follow you on social media, and highlight your best selling products. 

In addition to saving you valuable time and building customer relationships, our research has shown personalized and timely emails can significantly boost your sales by encouraging new subscribers to make their first purchase and return for more. You can make these inactive by navigating to Manage Automation from the three dots on the Welcome Series, but we only recommend you do this if you are already using a high volume email marketing platform. 

You can find it in your Marketing tab > Automations in your shop admin (see screenshot below). 

Here are the details of the automations:

Email #1: ”Welcome to My Shop” sends immediately when a new subscriber opts in to your shop’s emails

This email welcomes the subscriber and encourages them to shop.

Our data shows a 75% open rate for this email, which is significantly higher than a newsletter email which has a 12% open rate.

1. A new subscriber coupon will be sent in this email. If you choose to inactivate the coupon, a welcome email confirming subscription will send without a coupon. 

2. The coupon can be managed (activation/coupon amount) in Automations > Welcome Series>Manage Automation, then click the blue Manage next to the Coupon on the right of the screen. The default coupon is 10% off first purchase, but you can adjust it to any % or $ you choose. 

Email # 2 "Follow Me on Social Media" sends 2 days after subscription

This email encourages the subscriber to follow your shop on social media.

1. The subscriber will be encouraged to follow your business on Instagram, Facebook, and/or TikTok.

2. Your social media accounts need to be connected in your admin Settings>Business Details

3. This will not send if you do not have any social links added to your shop.

Email #3 "Check out My Best Selling Products" sends 4 days after subscription (2 days after email #2)

1. Highlights your shop’s best selling products of all time.

2. Includes a Shop button that directs to your Castiron shop.

3. Includes a "Subscribe to SMS" if they are not already subscribed.

More information:

1. You have the ability to turn the automation on and off at any time. To review or edit the details, navigate to Manage Automation from the three dots on the Welcome Series in the Automations tab. 

2. You can customize if the automation includes a coupon with the first email, and if so: the discount amount, coupon code, and order minimum. The abandoned cart coupon defaults to 10% off, no order minimum, code: WELCOME but it can be removed or adjusted. Simply click on the blue “Manage” next to the coupon on the right. Studies show 86% of customers are more likely to buy when the marketing includes a special offer.

3. You can send yourselves a test email to see how this will look to your customers. To do this, click on the “Send Test Emails” button at the top right of the screen.

What This Means for You:

1. Engage New Subscribers: Automatically welcome new subscribers with tailored emails that can include special offers to encourage their first purchase.

2. Grow Your Social Media Following: Promote your social media channels to new subscribers, expanding your reach and engagement.

3. Highlight Best-Selling Products: Showcase your top-selling items to drive more sales and keep customers coming back.

*Remember—You do not have to do anything! These will engage with your customers automatically. If you want to make adjustments you can, then set it and forget it! 

Why You’ll Love It:

1. Increase Sales: Personalized and timely emails can significantly boost your sales by encouraging new subscribers to make their first purchase and return for more.

2. Save Time: Our automated system handles the email marketing for you, so you can focus on creating amazing products.

3. Build Stronger Relationships: Stay connected with your customers, keeping them informed and engaged with your brand.

Watch here to see it in action (please note some features shown in the video may have been updated since recording):

https://www.loom.com/share/23fd73439ad645e4ba25952923aa809e?sid=73987cdd-3f2b-4783-80a4-d1369760b192